Wednesday, January 25, 2006

Drive...

"I Drive Getz, What Drives you?" is probably the most wishy-washy tag line of all the recent ads. Every time I get to see this one, I wonder, why didn't the not-so-creative head, think of a statement with better English if not catchy. Even, "I Drive Getz, What do you drive?" or "Getz Drives me, What Drives you?" would have done justice! It becomes all the more dumb, when Sania has an expression of 'Am doomed! what dooms you?' on her face.

Well, the purpose of this post is not to indict the men behind this ad, but to elaborate on my remake of that statement!

"Scooters drive sardarjis, Sardarji drives Scooter"

(Though 'ride' is better English, I am retaining 'drive' to give credit to the original).

And, when I say scooters, I mean the Chetaks and Vespas. It is a known fact that scooter sales in Punjab, outnumbers the chappathis they make in a day. But, they retain this tradition when in other states as well! I had a Punjabi classmate who came to college in scooter! And today, I saw a sardarji in his brand new Chetak in the IT highway!

I am not against scooters. In fact, my first vehicle ride was in a scooter which dad owned in late 70s and early 80s. But, am just wondering, what drives the Sardarjis to buy one, even today.

Listing few probable reasons for this scooter craze:

1. Sardarji ancestors have been trained to use hand gear and have passed that knowledge to their heirs as well. Kids go to buy a bike, don't find the gear and end up buying a scooter

2. Junior sardar's top knot turban can hide the view if he's sitting on the fuel tank of a bike viz-a-viz standing in front in the scooter

3. Sardarjis believe their wrists are strong and needs regular exercise

4. Riding a 4-stroke bike and the speed could render them turbanless. They obviously can't afford to stop to pick 'em up everytime it flies

5. Sardarjis believe the bikes can die easily as it does not drink as much fuel as the healthy scooters do.

6. Sardarjis believe in Joint Family and only scooter ads feature sentimental values

7. Sardarini always wants a separate seat and bikes don't offer this feature

above all..

8. Whatever be the problem, Scooter starts if they are tilted and put to rest for sometime, but bikes don't!

P.S: This post is just to give a humorous touch to the affinity for scooters and is not meant to hurt or mock anybody

12 comments:

Vidya said...

ha ha.. good poit about turbans flying off...:)

krishis said...

i wonder, if even sardarjis had so many reasons to buy scooters :-)

Anonymous said...

Few more differences :

a. Only scooters have spare tyres. Bikes do not.

But, will a sardar leave the spare tyre at home so that he can use up the 'boot space' ?!?

b. Sardar feels that his feet would not get wet because of the 'foot board' that comes with scooters.

But, will a sardar drive his scooter on a rainy day ??? He may use his Maruti 800 - another popular ad featuring them

c. Scooters have one sided engines. This will mean that the scooter will 'jack knife' when the brakes are applied suddenly.

Does the Sardar apply sudden brakes ?!?

Shastry said...

Hey paavam pa sardarjis.... oru vishayathula kooda avaala vitta vekka maattela?

Yadhvi said...

@vidya,
hee hee Good point until a sardarji reads it :-)

Yadhvi said...

krishis,
Look like they'll also have reasons for a hit & run case too :-)

Yadhvi said...

Naveenan?
Are you from 'Scooter' katchi? btw, Un Bullet ku idhu periya INSULT!

Yadhvi said...

shastry,
chumma...ullallaangaati... avanga thappa eduthuka maatanga...

Y said...

Boss, all I can say is that your arguement is out of place!

Your hypothesis that scooters are more in with Surds, falls flat in the face of the fact that Punjab has among the highest divergence in motorcycle : scooter sales ratio in the country ;>

So, there we are.

Btw, nice way to tickle others.

Yadhvi said...

Sher,
Welcome :-)

I didn't mean a word of what was in that! it was just another post to be read and laughed at!

Maverick said...

Hey come on. Its to stupid things that we sometimes take offence to. But at the same time me thinks you are a kool person to take things so humbly. Cheers to you!!

Yadhvi said...

:-) Thanks maverick! This is very thoughtful of you!